Califrais / Solutions / Wholesale markets
Wholesale markets: AI as the market's operating system.
Since 2021, Califrais has been the official digital and logistics operator of the Rungis International Market, the world's largest fresh-food market. We bring that experience to wholesale markets that want to digitise, pool and decarbonise their flows.
Your challenges
Many actors, fragmented flows.
Hundreds of actors
Specialised suppliers with no shared data layer or overall view.
Ageing systems
Heterogeneous, poorly connected tools and limited digitisation of trade.
Unpooled logistics
Every actor delivers alone: half-empty trucks and a high cost per kilo.
Decarbonisation goals
Markets are expected to deliver food resilience and lower emissions.
Rungis, a living laboratory
Wholesale markets are entering a new era: AI will become the operating system of the market itself.
Operating RungisMarket.com every day has given us a unique position: where French AI research meets one of the most complex food ecosystems in the world.
World's largest fresh-food market
Rungis International Market
Official digital and logistics operator
Mission renewed in 2024
Wholesalers
On RungisMarket.com
Professional buyers
On RungisMarket.com
There we are building the digital twin of an entire market, continuously modelling, forecasting and optimising products, wholesalers, buyers and logistics flows.
The Rungis International Market, proving ground for our algorithms since 2021.
What we deploy
Not a marketplace: an operating system for the whole market.
A single layer connecting every actor on the market floor and steering their flows towards a global optimum, rather than actor by actor.
Digital twin
A real-time simulator of the entire market: every actor, every product, every truck. Replay yesterday, simulate tomorrow.
Control tower
Find the balance between stock-outs and overstock, product by product, day by day.
Pooling
Consolidate flows across actors: a shared fleet, full trucks, a lower cost per kilo.
Decarbonisation
CO2 optimised in the same calculation as cost, across the whole market.
Sovereign agentic AI
Agents that propose, arbitrate and negotiate flows under interpretable control, hostable in-country.
Four families of agents reason together
Agents for you
Equip an entire market.
Each agent works on its own and shares data with the others. Click to add it to your stack.
Proof
What we measured at Rungis.
Service rate
vs 87% sector average
Less food waste
Flows operated at Rungis
Less CO2 emitted
Flows operated at Rungis
Transport costs
Flows operated at Rungis
On flows operated by Califrais on RungisMarket.com. Our approach is designed to be deployed in wholesale markets worldwide.
Let's talk about your market.
Write to us: a team member will get back to you to scope your needs.